Appealing to home decor lovers, gift-givers and plant parents, 1-800-Flowers.com recently opened The Plant Shop online, making it easy for people to shop for almost 150 different kinds of plants. Some of the popular plant varieties that are available on the platform include bamboo, delicate bonsai and hearty succulents, as well as towering fig floor plants.
The launch of The Plant Shop comes at a time when urban consumers are increasingly interested in the wellness benefits that plants can add to their home environment. In addition to adding value to the home with their air-purifying properties, houseplants also help to add a natural pop of color to any interior setting—as such, 1-800-Flowers.com offers some of the most in-demand green plants in modern, neutral-toned planters that are "ready for their [Instagram] close-up."
Why This Trend Is Growing
- Online Plant Shops
- The trend of online plant shops has disrupted the traditional brick and mortar plant industry, allowing consumers to easily purchase and receive a variety of plants without leaving their homes.
- Wellness Through Houseplants
- The increasing popularity of houseplants for their wellness benefits presents an opportunity for industries to develop products and services that cater to consumers' desire for a more natural and healthy lifestyle.
- Social Media-ready Plants
- The trend of social media-ready plants creates opportunities for industry to offer aesthetically pleasing plants, sold in modern, neutral-toned planters to consumers looking to add a pop of color and beauty to their online presence.
Industries Being Reshaped
- E-commerce
- By expanding their online offerings to include houseplants, e-commerce businesses like 1-800-Flowers.com can reach a wider audience and offer a convenient shopping experience for customers.
- Wellness
- The trend of using houseplants for their wellness benefits presents growth opportunities for wellness-focused industries, such as health and beauty companies, to create products that enhance the benefits of owning plants.
- Home Decor
- The popularity of houseplants and the trend of social media-ready plants offer opportunities for home decor industries to develop stylish and modern planters that appeal to the aesthetic sensibilities of consumers.
