According to a recent study, personal care and beauty products make up more than one-third of landfill waste, and part of this problem is from the 1 million mascara tubes bought annually -- a young entrepreneur, Pippa Bridges, launched the Infinity Mascara in an effort to fix this issue.
The Infinity Mascara features reusable capsules that replace the need for disposable tubes. These capsules were designed to be refilled as often as required, with most consumers opting to refill semi-annually. Users apply the mascara using a unique fingertip applicator that can be washed and sterilized and used for up to 10 years.
More consumers are searching for products that decrease their plastic consumption, and businesses like Infinity Mascara have targeted this emerging demographic to provide sustainable and closed-loop beauty products.