Nestlé Debuts New Plant-Based Nescafé Gold Coffee Mixes
Grace Mahas — August 7, 2019 — Eco
References: madewithnestle & foodbev
With the demand for non-dairy milk options increasing, Nestlé has launched a new line of plant-based instant white coffees -- the Nescafé Gold Coffee Mixes. The line includes coconut, almond, and oat soluble lattes that will be launched exclusively in Tesco stores in the UK. Nestlé plans to debut the range in Asia, Latin America, Europe, and Oceania shortly after.
"Our new plant-based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers,” stated Neil Stephens, head of the Nescafé business in the UK and Ireland.
With the demand for vegan coffee options increasing, brands like Nestlé, who reflect consumer needs, will continue to procure customer loyalty and maintain or increase its share of the coffee market.
"Our new plant-based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers,” stated Neil Stephens, head of the Nescafé business in the UK and Ireland.
With the demand for vegan coffee options increasing, brands like Nestlé, who reflect consumer needs, will continue to procure customer loyalty and maintain or increase its share of the coffee market.
Trend Themes
1. Plant-based Coffee Mixes - Developing new plant-based coffee mixes provides the opportunity to attract an increasingly health-conscious and environmentally-aware customer base.
2. Non-dairy Milk Options - Creating new non-dairy milk options for coffee can tap into the expanding market for dairy-alternative products.
3. Sustainable Packaging - Innovating sustainable and eco-friendly packaging offers an opportunity to appeal to consumers who are looking for products that prioritize sustainability.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to innovate by creating plant-based coffee and new non-dairy milk options for coffee lovers.
2. Packaging - Companies within the packaging industry need to prioritize eco-friendly materials to create new sustainable packaging options for stores and restaurants.
3. Retail - Retail industries will have to keep up with the constantly changing demands of customers and develop new products to suit different dietary preferences.
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