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Carbon Neutral Socks

Allbirds Has Created a Line of Sustainable Socks in Three Diffrent Cuts

— August 27, 2019 — Eco
Allbirds has launched a line of sustainable socks, which marks the company's expansion to offer products outside of its sustainable shoes. The sustainable socks are created using Trino, which is a proprietary yarn, as well as tree and merino fibers. The socks are designed to wick sweat off of people's feet and keep them dry. Allbirds spent 18 months crafting the design of its new socks.

The socks are available in three different types, "hiders" a sock that will not show and has a $16 CAD price point, "tubers" a crew sock priced at $20 CAD, and "quarters," an in-between size that is $18 CAD. The socks are available in different colors, including, 'waterfall,' and 'cannery.'

All of the different sock models maintain the company's ethos of being carbon neutral.
Trend Themes
1. Sustainable Socks - Allbirds' introduction of sustainable socks presents an opportunity for other companies to explore eco-friendly materials in their own sock designs.
2. Proprietary Yarn - The use of Trino, a proprietary yarn in Allbirds' socks, showcases the potential for other companies to develop their own innovative materials for sustainable textile products.
3. Carbon Neutrality - Allbirds' commitment to carbon neutrality with their socks highlights the importance for companies in various industries to prioritize environmentally sustainable practices and reduce their carbon footprint.
Industry Implications
1. Fashion - The introduction of sustainable socks by Allbirds opens up opportunities for the fashion industry to integrate more eco-friendly materials and practices into their product offerings.
2. Textile Manufacturing - Allbirds' use of Trino and innovative materials in their sock production presents an opportunity for textile manufacturers to explore new ways of creating sustainable fabrics for various applications.
3. Sustainable Footwear - The expansion of Allbirds' product line to include sustainable socks demonstrates the potential for the sustainable footwear industry to further diversify their product offerings and extend their sustainability initiatives to related accessories.
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