Peninsula Furniture is a Melbourne-based brand that recently launched. Much like many contemporary businesses, the company needed to be mindful of a few things in its business model, in order to set itself apart on the market and win over consumer loyalty. Needless to say, two of those things were sustainability and personalization. Thus, Peninsula Furniture attempts to find a common ground "between [the] disposable and [the] custom," while satisfying the requirements for a carbon-neutral business.
The brand offers a range of minimalist, stylish and modern designs. Peninsula Furniture's current collection consists of just two pieces — both boast a clean-cut and elegant aesthetic and are made with Tasmanian oak. It curbs its CO2 emissions by opting-in the Plant-A-Tree program.