Digital Air Travel Passes

Google Pay's Boarding Pass Will Now Be Accepted by Alaska Airlines

Google Pay's Boarding passes will now be accepted by Alaska Airlines. Users can access the feature through the Alaska Airlines app, which is available to users on the Google Play Store. Travelers are able to use the "save to phone" feature in order to save a boarding pass to a mobile device. The new function also comes with lock screen icons for when a user arrives at the airport.

Google Pay's boarding passes were used for the first time in 2018 with Southwest airlines. Its adoption allows users to purchase flights and get all necessary documentation on a user's smartphone. As more and more flyers prefer digital options, Google Pay boarding passes could see wide-scale adoption.

Image Credit: Google Pay

Digital Boarding Passes
The adoption of digital boarding passes on smartphones provides a convenient and contactless travel experience.
Mobile Ticketing
The ability to purchase flights and access boarding passes on a smartphone allows for simplified ticketing processes.
Lock Screen Integration
The inclusion of lock screen icons enhances the accessibility and visibility of boarding passes for travelers.

Industries Being Reshaped

Airline Industry
Adopting digital boarding passes can streamline operations, reduce costs, and enhance customer experience for airlines.
Mobile Payment Industry
Integrated mobile payment platforms like Google Pay offer convenience and efficiency in digital ticketing and boarding processes.
Travel Technology Industry
Developing innovative solutions for mobile ticketing, lock screen integration, and seamless travel experiences presents disruptive opportunities in the travel technology sector.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 23%
Freshness 9%