In an effort to contribute to the circular economy, UPM Raflatac has developed a sustainable wood-based polypropylene film material to use to label foods. The material was developed in collaboration with UPM Biofuels using UPM BioVerno naphtha.
The labels are 100 percent biodegradable and are a substantial step towards a new labeling process that is beyond fossil-based raw materials. “At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible,” says Antti Jääskeläinen, Executive Vice President, UPM Raflatac. The material is made from wood fiber, biomolecules, residues, and side streams.
The brand hopes to catapult its clients and others to implement more environmentally friendly processes and consumption choices.