The Barista Coffee Co drinks have been introduced by FrieslandCampina as a range of ready-to-drink coffees for consumers on the hunt for a premium way to enhance their energy.
The drinks will be launched in 250ml cans and come in two flavor options including Caramel Latte and Caffe Latte, which are both priced at just £1 each. The two flavors are positioned to be the first before additional flavors are released before the end of the year.
Business Unit Controller for Out of Home Wayne Thompson spoke on the new Barista Coffee Co drinks saying, "Year-on-year, ready-to-drink coffee added more absolute value to the category than any other segment, so it makes absolute sense that we’d move into this space. Our commitment lies with our retailers. We want to ensure we’re giving them the tools they need to sell soft drinks successfully, and drive profitability. We’re really proud to have Barista Coffee Co. as part of the FrieslandCampina portfolio and are excited that we’re able to offer such an innovative range of products.”