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Food Truck-Inspired Burritos

The New Jake and Nayns' Burritos Come in Four Flavors

— October 11, 2019 — Marketing
The popularity of food truck fare continues to permeate the mainstream as new products like the Jake and Nayns' burritos range are introduced. Launched by the UK-based brand at Sainbury's, the burritos come in four flavor options including Mexican Chicken, BBQ Chilli Jackfruit, Jerk Chicken and Chipotle BBQ Pork. Each of the burritos are surpassingly formulated to be consumed hot or cold, which increases their convenient profile for time-poor consumers to appreciate.

The Jake and Nayns' burritos were further explained by Managing Director at Food Attractions Jake Karia who said, "Our ongoing aim is to bring world cuisine ready-meal flavors to the on-the-go category by offering a more healthy, tasty and convenient option to what’s already on the market. Following the amazing success of the Naanster, our first product in the Jake & Nayns’ range, we are confident that our burritos will see the same love from consumers who need a quick and easy but nutritious meal on the move. We said we wanted to enhance our offering with other world-famous cuisines and really feel that we have done this here with a little Central American spice.”