SANA Foods is entering the frozen entree category with a pair of Grain-Free Frozen Burritos that are plant-based and free from dairy, and said to be the first-ever grain-free frozen burritos of their kind. The first-to-market frozen burritos are made without grains or legumes, which means that they have the potential to appeal to a wider customer base, including those who follow keto or paleo diets.
The burritos are made to mimic classic burritos made with a base of beans and rice but with alternative ingredients such as cauliflower rice and breadfruit to replace the beans. These low-impact ingredients are wrapped within an organic coconut flour tortilla and the brand sees the Traditional and Fajita Grain-Free Burritos as "the healthiest and most eco-friendly burrito option in the frozen aisle."
Why This Trend Is Growing
- Plant-based Convenience Food
- There is a demand for convenient, plant-based alternatives to traditional frozen meals, presenting opportunities for companies to develop innovative and sustainable products.
- Grain-free Products
- The popularity of grain-free diets is growing and companies can take advantage of this trend by creating innovative, grain-free product alternatives.
- Low-impact Ingredients
- Sustainable and environmentally friendly ingredients like cauliflower rice and breadfruit can be used to create innovative, healthier food options.
Industries Being Reshaped
- Frozen Food Industry
- The frozen food industry has the potential to develop and market innovative plant-based, grain-free options that appeal to a wider customer base.
- Health Food Industry
- The health food industry is growing and companies can take advantage of the trend by developing innovative, low-impact ingredient-based products.
- Sustainable Agriculture Industry
- The sustainable agriculture industry can develop and promote low-impact crops that can be used as ingredients in innovative food products such as grain-free burritos.
