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Collaboration-Centric Sneaker Silhouettes

The adidas MakerLab Boasts a New Take on the Campus 80s

— October 21, 2019 — Fashion
The adidas MakerLab is a platform that ventures into the intricacies of collaborative design. Inviting emerging creatives to envision new iteration of iconic footwear models, the latest release features the work of Helen Kirkum, Alex Nash, and Shun Hirose. The subject of collaboration was the Campus 80s model and the new prototype was completed in just 10 days at the brand's HQ in Herzogenaurach, Germany. The team was given access to all resources.

Moreover, the adidas MakerLab sought out to bring the offering "directly to market via StockX IPO," which "gives power back to consumers." There were a total of 333 limited edition pairs. Aside from the final product -- which dropped on October 15th and individuals could bid on it in a 72-hour auction, the entire creative process was captured in an intimate documentary that is available for viewing.
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