Vibrant brand identities are sure to capture the attention of the style-minded consumer, especially in a contemporary setting that favors curated color combinations that instill an aura of playfulness and bold details that communicate attitude. Millennials and Gen Z are customers who put particular emphasis on the overall aesthetics of the brand before deciding to purchase a product.
Gocase is a manufacturer of tech accessories such as phone cases, chargers and so on. As a business, it engages in creatively minded collaboration with illustrators and digital influencers. To set itself apart from the competition, the global company taps Brazilian design studio Sweety & Co. which focuses on translating Gocase’s youthful ethos into a vibrant brand identity that will appear mature, slick and trustworthy.
Photo Credits: Sweety & Co., Gocase