For World Sight Day, Herbal Essences is committing to producing even more of its haircare packaging with inclusive designs to assist people with low to no vision. The brand previously introduced tactile markings to help people differentiate between shampoo and conditioner bottles with raised lines and dots and as of 2020, all Herbal Essences shampoos and conditioners will have these differentiations.
While there are hundreds of millions of people around the world who are vision impaired, there's just a small percentage of brands that intentionally accommodate them. Herbal Essences is also introducing a skill for Amazon Alexa and specialized help on the By My Eyes app to help reduce confusion and help people with vision impairments go about their daily life with greater ease, as well as more independence and confidence.
Why This Trend Is Growing
- Inclusive Packaging Designs
- Brands can introduce tactile markings and other inclusive designs to better assist people with low to no vision.
- Digital Accessibility Tools
- Developing voice-activated skills and features, as well as specialized help within apps, can further support those with vision impairments.
- Increased Inclusivity Commitments
- More brands can commit to inclusive design and accessibility features to broaden their customer base and support underrepresented communities.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty and personal care brands can implement inclusive design and accessibility features into their packaging and digital services.
- Health and Wellness
- Health and wellness companies can use inclusive design to ensure their products and services are accessible to people with different types of disabilities.
- Technology
- Technology companies can develop digital accessibility tools such as voice-activated skills and specialized help within apps to support people with disabilities.
