Billion Oyster Project is an environmental not-for-profit that seeks to replenish marine life in New York Harbor. As the name might suggest, the mandate of the organization is to deliver one billion oysters to the waters by 2035.
In 2019, the Billion Oyster Project will gain funding assistance from contemporary label NOAH who launches an oyster-inspired collection. The capsule contains cozy garments such as crewneck sweatshirts, as well as reusable bottles, tote bags, and more. The products are adorned with the not-for-profit's Oysterman Mascot.
In addition to contributing to the mission of the Billion Oyster Project, NOAH will celebrate its charitable capsule at Patagonia's Bowery store in New York City, raising awareness and calling attention to the 1% For The Planet club.
Photo Credits: NOAH