Billion Oyster Project is an environmental not-for-profit that seeks to replenish marine life in New York Harbor. As the name might suggest, the mandate of the organization is to deliver one billion oysters to the waters by 2035.
In 2019, the Billion Oyster Project will gain funding assistance from contemporary label NOAH who launches an oyster-inspired collection. The capsule contains cozy garments such as crewneck sweatshirts, as well as reusable bottles, tote bags, and more. The products are adorned with the not-for-profit's Oysterman Mascot.
In addition to contributing to the mission of the Billion Oyster Project, NOAH will celebrate its charitable capsule at Patagonia's Bowery store in New York City, raising awareness and calling attention to the 1% For The Planet club.
Photo Credits: NOAH
Key Themes Behind This Trend
- Environmental Charitable Fashion
- Companies can collaborate with environmental non-profits to promote sustainable initiatives and engage with socially conscious consumers.
- Marine Life Conservation Capsules
- Fashion brands can create limited-edition collections that highlight the importance of protecting marine life and emphasize the need for sustainable fashion.
- Awareness-raising Collaborations
- Businesses can partner with social and environmental organizations to promote awareness around important causes, highlighting their commitment to corporate social responsibility.
Where This Applies
- Fashion
- Fashion brands can incorporate sustainable materials into their products and collaborate with environmental nonprofits to promote social and environmental causes.
- Non-profit
- Non-profits can engage with for-profit companies in mutually beneficial partnerships that promote sustainable initiatives and support their organizational goals.
- Retail
- Retailers can host events and activities that highlight social and environmental causes, providing a platform for awareness-raising and highlighting their commitment to corporate social responsibility.
