The global travel community is exponentially increasing each year and as more consumers opt-in for travel-friendly apparel, brands like adidas Originals seek out to satisfy that need — this month, this is done through an update to the label's Home of Classics sneakers.
The footwear pack features silhouettes that emphasize "simple and iconic building blocks." This might include things like white leather, rubber, and adidas' recognizable three stripes element. The release of the latest Home of Classics sneakers include three editions of the Supercourt shoe and all-time favorites like the Stan Smith, Superstar 80s, Continental 80, Rivalry Lo, and A.R. Trainer.
In addition, for this launch adidas Originals partners with travel company Trippin and allows for creators to tell their stories.
Why This Trend Is Growing
- Travel-inspired Footwear
- Opportunity for footwear brands to create more travel-friendly, versatile and comfortable shoes for global travelers.
- Comfort-focused Sneakers
- Opportunity for footwear brands to prioritize comfort through simple, iconic building blocks such as rubber and leather to provide better comfort and support for daily wear.
- Collaboration with Travel Brands
- Opportunity for footwear brands to collaborate with travel brands to create limited edition footwear collections, and share inspiring travel stories and photos on social media.
Industries Being Reshaped
- Footwear Industry
- Opportunity for footwear brands to innovate and expand their product lines by developing comfortable, versatile, and travel-friendly shoes.
- Travel Industry
- Opportunity for travel brands to collaborate with footwear brands to create limited edition products, and share travel stories and photos on social media.
- Fashion Industry
- Opportunity for fashion brands to integrate comfort-focused sneaker styles into their product lines, expanding the market appeal for both comfort and fashion in footwear.
