The Highball Cocktails are making their debut in the retail environment as a range of ready-to-drink cocktails that are targeted at consumers seeking to reduce or eliminate alcohol from their consumption. The drinks from the Original Free Drinks Company each feature a 0% ABV and are achieved using natural ingredients such as fresh juices, extracts, bitters and agave nectar. The drinks have about half the calories found in a regular cocktail and come in six varieties including Classic G&T, Pink G&T, Mojito, Cosmopolitan, Ginger Dram and Italian Spritz.
Co-Founder of Highball Cocktails Kate Johnson spoke about the new ready-to-drink cocktails saying, "We are passionate about providing great tasting and healthy alcohol-free alternatives that do not require a compromise, allowing consumers to have confidence in their positive alcohol-free choice. Our Highball Cocktails set a new standard in 0% flavour experience and we will continue to add more classics to the range, as well as introducing original cocktails of our own.”