V2C Drowned Bottle Openers are Made with Amsterdam's Drowned Bikes
Laura McQuarrie — October 9, 2019 — Eco
Amsterdam gin brand V2C created the Drowned Bottle Openers to solve a unique problem and give a second life to a once-useful mode of transportation.
Amsterdam is known for its bicycles and well over a hundred canals—but each year, 15,000 bikes end up in the canals. V2C, working with creative agency SuperHeroes, developed a way for the bikes to be put to good use by reusing them as tools. The series of Drowned Bottle Openers isn't just made up of one design, but many, as each opener comes from a different part of a bicycle that's been lost to one of Amsterdam's many canals.
The limited-edition bottle openers made from scrap metal are handmade by Amsterdam-based craftsman and designer David Kroupa.
Amsterdam is known for its bicycles and well over a hundred canals—but each year, 15,000 bikes end up in the canals. V2C, working with creative agency SuperHeroes, developed a way for the bikes to be put to good use by reusing them as tools. The series of Drowned Bottle Openers isn't just made up of one design, but many, as each opener comes from a different part of a bicycle that's been lost to one of Amsterdam's many canals.
The limited-edition bottle openers made from scrap metal are handmade by Amsterdam-based craftsman and designer David Kroupa.
Trend Themes
1. Upcycling - Repurposing discarded materials to create unique products, like bottle openers made from drowned bikes in Amsterdam
2. Sustainability - Creating new products that utilize discarded materials to help reduce waste and promote environmental responsibility
3. Local Sourcing - Supporting local artisans and businesses by sourcing materials and labor for new products in one location
Industry Implications
1. Crafts - The handmade nature of these bottle openers presents an opportunity for small-batch production in the craft industry
2. Beverage - Partnering with local beverage brands or offering branded openers could be a new innovative product line for the beverage industry
3. Sustainable Design - Exploring new ways to transform waste materials into functional products through sustainable design practices
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