Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
Laura McQuarrie — January 20, 2020 — Lifestyle
References: hsbeer & thedieline
While some brands are creating alcohol-free products and experiences to support consumers during Dry January, Baltimore's Heavy Seas Brewery took a different approach with its high-ABV hazy IPA called Dry January. The beer is brewed with acai and pomegranate, offering an indulgent take on popular superfruit bowls.
As January 17th marks Ditch New Years Resolutions Day, Heavy Seas Brewery invited people to celebrate with its 10% ABV IPA at its taproom. Referencing the difficulty that comes with making a decision, the product packaging depicts a large head with an angel on one side and a horned figure on the other. Nightshift Creative, which developed the label for Dry January, will be working with the brewery on its ongoing series of taproom-exclusive releases for 2020.
Image Credit: Heavy Seas Brewery, Nightshift Creative
As January 17th marks Ditch New Years Resolutions Day, Heavy Seas Brewery invited people to celebrate with its 10% ABV IPA at its taproom. Referencing the difficulty that comes with making a decision, the product packaging depicts a large head with an angel on one side and a horned figure on the other. Nightshift Creative, which developed the label for Dry January, will be working with the brewery on its ongoing series of taproom-exclusive releases for 2020.
Image Credit: Heavy Seas Brewery, Nightshift Creative
Trend Themes
1. High-abv Craft Beers - Opportunity for craft breweries to create high-ABV beers offering a bold and indulgent experience for consumers.
2. Taproom-exclusive Releases - Opportunity for breweries to create taproom-exclusive beer series, offering consumers unique and limited-edition selections.
3. Alcohol-free-alternatives - Opportunity for brands to cater to consumers participating in Dry January by offering non-alcoholic products and experiences.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend for high-ABV beers by experimenting with unique and bold flavor profiles.
2. Product Labeling and Packaging - Design agencies have the opportunity to cater to craft beer companies by creating unique and engaging product labels and packaging designs.
3. Non-alcoholic Beverages - Brands in the alcohol industry can cater to consumers participating in Dry January by offering non-alcoholic alternatives and experiences.
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