While some brands are creating alcohol-free products and experiences to support consumers during Dry January, Baltimore's Heavy Seas Brewery took a different approach with its high-ABV hazy IPA called Dry January. The beer is brewed with acai and pomegranate, offering an indulgent take on popular superfruit bowls.
As January 17th marks Ditch New Years Resolutions Day, Heavy Seas Brewery invited people to celebrate with its 10% ABV IPA at its taproom. Referencing the difficulty that comes with making a decision, the product packaging depicts a large head with an angel on one side and a horned figure on the other. Nightshift Creative, which developed the label for Dry January, will be working with the brewery on its ongoing series of taproom-exclusive releases for 2020.
Image Credit: Heavy Seas Brewery, Nightshift Creative