July 2019 will mark the 50th anniversary of the moon landing, which is being celebrated with the new Budweiser Discovery Reserve American Red Lager that draws inspiration from recipes from the past.
Created using a recipe from the archives, the beer has been brewed by the Budweiser brewmaster along with Former U.S. Air Force Captain Karissa Norrington. The libation is achieved using medium-roast Voyager barley malt, which is reported to give the beer a light, crisp profile with a toasty flavor and just a hint of toffee. The limited-edition beer will also work to support veterans thanks to a partnership between Budweiser and Folds of Honor that will see $1 from each case sold going to the cause.
The Budweiser Discovery Reserve American Red Lager features graphics and branding that are reminiscent of the Apollo 11 mission and will be available into September or while supplies last.
Why This Trend Is Growing
- Moon Landing-honoring Lagers
- Opportunity for breweries to create limited-edition beers that celebrate historical events and engage consumers with nostalgic branding.
- Brewing with Historical Recipes
- Potential for brewers to resurrect old beer recipes from archives and create unique products that tap into the allure of nostalgia.
- Partnerships for Social Causes
- A chance for companies to collaborate with non-profit organizations and support social causes through limited-edition products, creating positive brand associations.
Industries Being Reshaped
- Craft Beer
- Craft breweries can explore brewing techniques and recipes from the past to create signature beers that cater to the demand for unique and nostalgic flavors.
- Beverage
- Beverage companies can develop commemorative drinks that honor significant events, engage customers, and drive sales during limited-time promotions.
- Non-profit
- Non-profit organizations can partner with companies to develop co-branded products, leveraging their reach and resources to raise funds and awareness for their cause.
