The Fulfil Chocolate Peanut Butter Bar is the latest option from the brand that will offer a different flavor to enjoy the classic flavor profile in a health-focused way. Containing 15 grams of protein per serving, the bars are fortified with nine vitamins and contain less than two grams of sugar to make them a healthier, satisfying way to indulge ones sweet tooth.
The Fulfil Chocolate Peanut Butter Bar has been announced alongside the new "Life's Wonderfuel" campaign that's targeted at consumers aged 18-34. UK Managing Director for Fulfil Nutrition Dave Pogson spoke about the campaign saying, "Our new above-the-line campaign is a significant step in our UK strategy to bring the bar to a new audience of ‘Fulfilers’ who have a thirst for life. Our new creative campaign celebrates the shared values that exist between our audience and the brand. Packed with protein and vitamins and low in sugar, the high-impact integrated campaign introduces the brand belief that life is worth living to the full.”