Sandwich shop branding can go a long way to set a business apart from its competitors. Understanding this, Torta Bendita — a Mexican-inspired destination, taps Monterrey-based design firm Firmalt Agency for a fresh new look and this is exactly what is delivered.
Firmalt Agency boasts an authentic and cheerful identity. The sandwich shop branding project is characterized by an ultra-vibrant and engaging color palette. The handmade typography is worth mentioning here as it is connected to Torta Bendita's production model which calls for individually crafted sandwiches.
The design firm curated a truly accessible, warm and inviting identity for its client. In addition, the thoughtful use of color arrangement instills a fiesta-like vibe in the promotional materials and physical extensions of the brand. This ultimately ties to Torta Bendita's Mexican roots.