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Vibrant Sandwich Shop Branding

Torta Bendita Receives an Identity Revamp from Firmalt Agency

— May 9, 2019 — Lifestyle
Sandwich shop branding can go a long way to set a business apart from its competitors. Understanding this, Torta Bendita — a Mexican-inspired destination, taps Monterrey-based design firm Firmalt Agency for a fresh new look and this is exactly what is delivered.

Firmalt Agency boasts an authentic and cheerful identity. The sandwich shop branding project is characterized by an ultra-vibrant and engaging color palette. The handmade typography is worth mentioning here as it is connected to Torta Bendita's production model which calls for individually crafted sandwiches.

The design firm curated a truly accessible, warm and inviting identity for its client. In addition, the thoughtful use of color arrangement instills a fiesta-like vibe in the promotional materials and physical extensions of the brand. This ultimately ties to Torta Bendita's Mexican roots.
Trend Themes
1. Authentic Branding - There is a trend of businesses revamping their branding to create an authentic and engaging identity.
2. Vibrant Color Palette - Businesses are embracing vibrant color palettes in their branding to create a lively and inviting atmosphere.
3. Handmade Typography - The use of handmade typography in branding is becoming popular, adding a personalized touch to the identity.
Industry Implications
1. Restaurant - The restaurant industry can explore innovative branding strategies to differentiate themselves and create a unique dining experience.
2. Design - The design industry can offer creative solutions for businesses looking to revamp their branding and create visually appealing identities.
3. Hospitality - The hospitality industry can adopt vibrant color palettes and authentic branding to create a warm and inviting atmosphere for guests.
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