Qbic is an affordable hotel in Europe that recently underwent a rebrand project that centers the hospitality business amid the creative world. For the initative, Qbic invited Ragged Edge to oversee the development of the aesthetic and brand narrative. The design studio focused on producing a welcoming character for the hospitality experience. The fonts, colors, and imagery are kept extremely playful and conversational which effortlessly invites guests to interact with the staff and one another.
The decor is surely a focal point of the rebrand project and Ragged Edge seeks to establish a strong contemporary feel for its client. The visual identity as a whole strongly relates back to individuality, as well as the hotel's physical layout and the guests that come through on a day-to-day basis.