Qbic is an affordable hotel in Europe that recently underwent a rebrand project that centers the hospitality business amid the creative world. For the initative, Qbic invited Ragged Edge to oversee the development of the aesthetic and brand narrative. The design studio focused on producing a welcoming character for the hospitality experience. The fonts, colors, and imagery are kept extremely playful and conversational which effortlessly invites guests to interact with the staff and one another.
The decor is surely a focal point of the rebrand project and Ragged Edge seeks to establish a strong contemporary feel for its client. The visual identity as a whole strongly relates back to individuality, as well as the hotel's physical layout and the guests that come through on a day-to-day basis.
Key Themes Behind This Trend
- Art-forward Hospitality
- Opportunity for hotels to incorporate artistic elements throughout their branding and guest experience.
- Playful Design Aesthetics
- Potential for businesses to adopt lively and conversational visual elements to create a welcoming atmosphere.
- Promoting Interaction
- Emerging trend of encouraging guest engagement and social interaction within hotel spaces.
Where This Applies
- Hospitality
- Disruptive innovation opportunity for hotels to differentiate themselves through creativity-centered design approaches.
- Graphic Design
- Industry that can embrace the use of playful and conversational design elements to enhance branding experiences.
- Interior Design
- Opportunity for interior designers to create contemporary spaces that promote social interaction and individuality.
