Refreshed Retreat Interior Designs

THE AFICIONADOS and Nicemakers Design the Brecon

Amsterdam-based interior design firm Nicemakers works with UK-based travel service brand THE AFICIONADOS to refresh the interiors of the Brecon. The co-principal of the firm, Joyce Roll shares, “The renovation draws inspiration from its rich mid-century heritage, infusing the hotel with the distinctive aesthetic of the sixties and seventies. Guests will find themselves immersed in an atmosphere of understated sophistication, marked by a subdued earthy palette and natural, comforting textures mixed with brutalist details.”

The new space is met with a 'soft landing' once guests arrive which is meant to bring a sense of peace the moment they get there after a long day of activities. The firm also integrated locally sourced materials and techniques that are specific to the area to continue with a more sustainable and local mindset.

Image Credit: Nicemakers, THE AFICIONADOS

Mid-century Modern Revival
This renovation taps into the resurging popularity of mid-century modern design, characterized by sleek lines, functional form, and minimal ornamentation.
Sustainable Luxury Interiors
Incorporating locally sourced materials and area-specific techniques reflects a growing consumer demand for sustainability without compromising on luxury.
Subdued Earthy Palettes
An emphasis on earthy hues and comforting textures heralds a shift towards creating tranquil, harmonious environments in hospitality design.

Industries Being Reshaped

Interior Design
The collaboration between Nicemakers and THE AFICIONADOS demonstrates an innovative approach to blending heritage aesthetics with contemporary comfort.
Hospitality
Updating the Brecon's interiors highlights a move towards experiential design that prioritizes guest immersion and emotional well-being.
Sustainable Materials
Utilizing locally sourced materials in the renovation underscores the importance of eco-friendly practices within the design and travel sectors.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 26%
Freshness 35%