From differently abled subjects to unibrow models, it is safe to say that the standard of beauty has been steadily broken by the public. Brands realize the need to push inclusivity and market to a larger demographic of personalities and looks. To stay in the people's favor, labels like Coco and Eve reject stereotypical standards of beauty and launch campaigns that spotlight unibrow models, models with rare skin conditions and the like.
The product highlight of Coco and Eve's marketing initative is the Tangle Tamer which is a specialized hairbrush that works in conjunction with the brand's nutrient-rich coconut hair mask. Launched on social media, the beauty campaign features other diverse personalities alongside the unibrow model.
Why This Trend Is Growing
- Inclusive Beauty Campaigns
- Opportunities for brands to challenge traditional beauty standards and embrace inclusivity in their marketing campaigns.
- Representation of Rare Skin Conditions
- Brands can showcase models with rare skin conditions to promote diversity and challenge beauty norms.
- Social Media Marketing
- Utilizing social media platforms for advertising campaigns to reach a wider audience and engage with diverse personalities.
Industries Being Reshaped
- Beauty and Cosmetics
- Opportunities for brands in the beauty and cosmetics industry to develop and promote inclusive products and marketing campaigns.
- Fashion
- Fashion brands can disrupt the industry by featuring models with unique characteristics, such as unibrows or rare skin conditions.
- Advertising and Marketing
- Opportunities in the advertising and marketing industry to create campaigns that challenge traditional beauty standards and promote inclusivity.
