From differently abled subjects to unibrow models, it is safe to say that the standard of beauty has been steadily broken by the public. Brands realize the need to push inclusivity and market to a larger demographic of personalities and looks. To stay in the people's favor, labels like Coco and Eve reject stereotypical standards of beauty and launch campaigns that spotlight unibrow models, models with rare skin conditions and the like.
The product highlight of Coco and Eve's marketing initative is the Tangle Tamer which is a specialized hairbrush that works in conjunction with the brand's nutrient-rich coconut hair mask. Launched on social media, the beauty campaign features other diverse personalities alongside the unibrow model.