For the first time in its 125-year history, Hershey's is changing the design of its chocolate bars with its new Milk Chocolate Emoji Bars. Set to roll out across the US at the end of summer, the new chocolate bars are perfect for any occasion (and any emotion).
The new Hershey’s Milk Chocolate Emoji Bars are chocolate bars branded with the imprint of different emojis—25 different emojis to be exact. The idea is that fans can collect, share, and, of course, eat their way through all the different chocolate bars. This means you could swap a ghost emoji bar with your friend in exchange for their winking emoji bar.
Available in both standard and snack size formats, the new Hershey’s Milk Chocolate Emoji Bars put a social media twist on foodie culture.
Image Credit: <i> Hershey's.</i>
What's Driving This Trend
- Emoticon Branding
- Opportunity for companies to create new branding opportunities for products by incorporating popular emojis.
- Collectible Packaging
- Chance for businesses to engage customers with collectible packaging, generating excitement and fostering brand loyalty.
- Social Media Food Trends
- Increase in demand for food and beverage products that are Instagrammable, shareable, and cater to social media trends.
Who This Affects Most
- Food and Beverage
- Innovation opportunity in the creation of unique food and beverage products that include fun and engaging packaging.
- Marketing
- Opportunity for marketing firms to assist companies with creating social media-friendly campaigns and content.
- Social Media
- Rise in demand for social media platforms that cater to food and beverage trends and offer engagement opportunities for brands.
