Porto Alegre-based company Sweety & Co. revamps the personal care packaging for Nativa SPA. There were a few challenges that the design firm needed to overcome — from the old-fashioned appearance to the confusing delivery of information. To rectify this, Sweety & Co. decided to focus on typography, color, and shape.
The palette for the personal care packaging is varying. The design company focuses on "the hierarchy of information" in Native SPA's product line and uses varying vibrant colors, as well as lightweight typography to capture consumer attention. As it stands, the offerings have the potential to create a captivating "rainbow effect" on shelves which will go a long way for in-store decisions. In addition, the bottles are made to be ergonomic. Their curvy shape is intended to tie directly to the high-quality natural ingredients Native SPA utilizes.
What's Driving This Trend
- Color-based Personal Care Packaging
- Elevating brand image through innovative color-based packaging design can provide a competitive edge in the personal care industry.
- Typography and Color Hierarchy
- Utilizing varying typography and colors in the product line can effectively communicate information and generate interest in the personal care industry.
- Ergonomic and User-friendly Design
- Creating product packaging that is both user-friendly and visually appealing can contribute to brand loyalty and the success of personal care products.
Who This Affects Most
- Personal Care
- The personal care industry can benefit from innovative packaging design to address challenges like confusing information delivery and outdated aesthetics.
- Design
- The design industry offers opportunities to revamp personal care packaging to better cater to consumer needs and preferences.
- Retail
- Innovative packaging designs in the personal care industry can capture consumer attention in-store and drive sales through visually appealing and functional packaging.
