Airbnb's original content is being created as a way to inspire potential customers to take more trips and book their accommodations. The plan to venture into content creation has been in the works for the past three years. This is a top-down initiative, as Airbnb’s CEO, Brian Chesky is said to be behind the idea. The Airbnb CEO’s wish to go forward with the project comes from his desire to make big splash moves and to be an all-encompassing travel company.
Airbnb has a history of standing out from other platforms in the industry. The company has previously partnered with Apple’s streaming service to produce a TV show titled Home, which focuses on unique residences around the world and their owners. From creating shows and films the company is clearly displaying intentions to be more than a booking platform.
Image Credit: Chesnot, Getty Images
What Makes This Trend Stand Out
- Original Content Creation
- Creating original content to inspire and attract potential customers to book accommodations.
- Diversification Strategy
- Expanding beyond being just a booking platform by venturing into content creation.
- All-encompassing Travel Company
- Becoming a comprehensive travel company by offering more than just accommodation bookings.
Sectors Adopting This
- Travel and Hospitality
- Opportunities for travel and hospitality industry to leverage original content to attract customers.
- Entertainment and Media
- Potential for collaboration between Airbnb and entertainment/media industry to produce travel-related content.
- Technology
- Opportunities for technology industry to partner with Airbnb to enhance the user experience and content delivery.
