Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Inclusive Campaign Partnerships

The Better Skin Co. & Beverly Johnson Launch 'For All Real People'

— May 22, 2019 — Marketing
For All Real People is a new campaign that will boast 100 billboards in Los Angeles. The images spotlight the diverse customer demographic of The Better Skin Co. and openly promote inclusive environments.

The message of the campaign becomes even stronger as the skincare company introduces its partnership with supermodel Beverly Johnson who has come to be recognized as the first African American to be featured on the cover of Vogue.

The For All Real People billboards displays a diverse array of individuals that are chosen "regardless of age, race, gender, and sexuality." The pure inclusivity of the initative infuses the marketing campaign of The Better Skin Co. with a strong level of cheerfulness that prompts celebration of individuality and the building of safe spaces that promote a unified communal spirit.
Trend Themes
1. Inclusive Marketing - The growing trend of promoting inclusivity and diversity in advertising and marketing campaigns is an opportunity for businesses to showcase their commitment to social responsibility and attract a wider customer base.
2. Celebrity Collaborations - Partnering with celebrities who align with a company's values and beliefs is a disruptive innovation opportunity for businesses looking to increase brand visibility and connect with consumers on a deeper level.
3. Outdoor Advertising - The increasing use of billboards as a marketing tool presents a disruptive innovation opportunity for businesses to reach a wider audience, particularly those who are not as active on social media.
Industry Implications
1. Beauty and Skincare - The Better Skin Co.'s inclusive marketing campaign and partnership with Beverly Johnson presents a disruptive innovation opportunity for businesses in the beauty and skincare industry to expand their customer base through promoting diversity and inclusivity.
2. Fashion and Modeling - Beverly Johnson's partnership with The Better Skin Co. highlights the opportunity for businesses in the fashion and modeling industry to collaborate with influential figures and promote inclusivity and diversity in their campaigns.
3. Advertising and Marketing - The For All Real People campaign showcases the opportunity for businesses in the advertising and marketing industry to adopt a more inclusive approach to campaigns and appeal to a wider audience.
5.4
Score
Popularity
Activity
Freshness