For All Real People is a new campaign that will boast 100 billboards in Los Angeles. The images spotlight the diverse customer demographic of The Better Skin Co. and openly promote inclusive environments.
The message of the campaign becomes even stronger as the skincare company introduces its partnership with supermodel Beverly Johnson who has come to be recognized as the first African American to be featured on the cover of Vogue.
The For All Real People billboards displays a diverse array of individuals that are chosen "regardless of age, race, gender, and sexuality." The pure inclusivity of the initative infuses the marketing campaign of The Better Skin Co. with a strong level of cheerfulness that prompts celebration of individuality and the building of safe spaces that promote a unified communal spirit.