Frami is an online education platform which has gained a whimsical and accessible identity thanks to Mexico City-based design company Futura. The new aesthetic for the client boasts an ultra-colorful appearance that is characterized by soft colors and geometric shapes.
Frami is a special platform that provides high-quality content exclusively in Icelandic. Translated from this language, the name of the online education platform means 'progression.' This is exactly what Futura focused on when developing the identity for its client. The components of the aesthetics are meant to give Frami "a didactic notion" to some extent. Balancing the youthful and professional, a whimsically playful demeanor is quite important for a predominantly digital company which draws in consumers predominantly through a sound and slick identity.