Castello's cheese campaign utilizes a high degree of realism to induce the flavor of its premium products through high-res visuals. The marketing project is headed by ManvsMachine who collaborates with Mother London.
The 'Sensations by Castello' range exudes sophistication through the photographs which tastefully present the cheese. The texture and color of the offerings are intentionally amplified and the black backdrop creates an agreeable juxtaposition. In addition to the photography, Mother London and ManvsMachine also launched a number of short-form videos for the elegant cheese campaign. In them, the creative firms highlight the dynamic of Castello's product and thus, bring about a more intimate perception of the different types of cheese through the slow-motion shots.