Peppersmith — a label that boasts highly flavorful gum and mint products, received a new brand identity that realizes itself in the form of contemporary marketing billboards and brand new gum packaging. The idea behind this project is to highlight Peppersmith's "natural ingredients and strong flavors."
If one was to compare the previous packaging aesthetic and the new one, it is easy to spot that B&B Studio was very generous with the color scheme, as well as very daring with its choice of an ultra-bold typeface. The idea behind the revamped gum packaging was to instill the ethos of "small packs, big personality." Without a doubt, extremely visually appealing, Peppersmith also boasts a more sustainable manufacturing approach as the packages are plastic-free.
Key Themes Behind This Trend
- Contemporary Marketing Billboards
- Opportunity for businesses to revamp their brand identity through modernized marketing billboards that showcase their products in a visually appealing way.
- Bold Typeface
- Opportunity for businesses to differentiate themselves by using ultra-bold typefaces that make a strong visual impact and convey a sense of personality.
- Sustainable Packaging
- Opportunity for businesses to adopt more eco-friendly packaging materials, such as plastic-free options, to appeal to environmentally conscious consumers.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to update their packaging and branding to reflect natural ingredients and strong flavors, attracting health-conscious consumers.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to offer innovative design solutions, such as contemporary billboards and bold typography, to help brands make a memorable impact in the market.
- Packaging Manufacturing
- Opportunity for packaging manufacturers to develop and produce sustainable packaging materials that align with the growing demand for eco-friendly options in the market.
