The Lucozade Energy Watermelon & Strawberry Cooler is the latest flavor of energy drink from the brand that promises to deliver exceptional flavor and a burst of stamina for consumers. Available now in three size serving size options, the energy drink has a particularly summery flavor profile that will be marketed to consumers through a substantial marketing campaign.
This will consist of digital, outdoor and shopper-facing ads that are targeted at consumers aged 18 to 35 who might not otherwise purchase other flavors from the brand. This was further explained by Brand Manager for Lucozade Energy Bridget Hirst who explained, "This combination of popular summer flavours in our brand-new packaging, alongside the £13m value growth on the flavours range in the last year, demonstrates both the consumer demand for Lucozade Energy flavours and the incremental sales opportunity for retailers with the brand-new addition of Watermelon & Strawberry Cooler (IRI, Market Place GB, Latest 52 w/e 24.02.19 vs 52 w/e 25.02.18).’’
Key Themes Behind This Trend
- Flavored Energy Drinks
- The popularity of flavored energy drinks is growing, presenting an opportunity for brands to innovate with unique and appealing flavors.
- Targeted Marketing Campaigns
- Focused and personalized marketing campaigns can reach specific consumer demographics, driving sales for brands.
- Seasonal Flavor Profiles
- Introducing limited-edition seasonal flavors can create excitement and boost sales for energy drink brands.
Where This Applies
- Beverage
- The beverage industry can explore innovative ways to capture the growing demand for flavored energy drinks.
- Advertising and Marketing
- The advertising and marketing industry can assist brands in designing effective targeted campaigns to reach specific consumer segments.
- Retail
- Retailers have an opportunity to increase sales by offering a variety of energy drink flavors, including limited-edition seasonal options.
