Commons is a brand that offers consumers access to authentic organic snacks. To capture attention on the shelf, the food brand turns to Monterrey-based Firmalt Agency who utilizes colors and shape in strategic ways.
When developing the brand identity, the creative firm opted in for something that will effortlessly communicate naturality. As a result, the overall aesthetic of Commons nods to nature. Firmalt Agency specifies that every aspect of its client's personality is meant to "celebrate everything naturally delicious." The packaging of the organic snacks is made out of brown paper and the bag is accented through organic shapes that are there to symbolize the natural environment. Each product is labeled and its merits are signaled in a bullet point way — from vegan and gluten-free to fair trade and no artificial sugar added.