The Geeta's Roti Flatbreads are being added to the Indian cuisine brand's product portfolio as part of its ambient range that's perfect for helping consumers to achieve high-quality, authentic meals from the comfort of home.
Available in the UK for £1.85, the flatbreads feature an eight-inch, flexible profile that are ready to enjoy immediately or even warm up on a pan or in the microwave. Each pack comes with four portions in each, which is said to be perfect for two people and come in two flavor varieties including Sweet Onion & Paprika and Five Seeds.
Director of Marketing Eleanor Bridgman spoke on the Geeta's Roti Flatbreads saying, "Indian flavours have widespread consumer acceptance and appeal across a range of meal and snack occasions. This, coupled with the fact that shoppers are familiar with the versatility of flatbreads from other cuisines, presents a huge opportunity for our new Roti Flatbreads to invigorate the Indian Breads fixture and give consumers more ways to enjoy Indian flavours.”
What Makes This Trend Stand Out
- Flatbread Convenience Foods
- Opportunity to innovate around ready-to-eat flatbreads that can offer a variety of regional flavors and pair with global cuisine.
- Flexible Packaging Design
- Innovation in the packaging design of flatbreads that improves the product's shelf life while retaining freshness, taste, and texture.
- Healthy Ethnic Foods
- Development of low-fat, high-fiber, or gluten-free versions of traditional ethnic flatbreads can create healthy options and increase the appeal of the cuisine to health-conscious customers.
Sectors Adopting This
- Food and Beverage
- Vendors and manufacturers can leverage advances in manufacturing and packaging to produce more convenient, nutritious, and flavorful flatbread products.
- Retail and E-commerce
- Retailers can include more local and regional variety of healthy and specialty flatbread products, while e-commerce platforms can provide wider access to international and exotic flatbread cuisines.
- Hospitality and Catering
- Hospitality and catering services can offer customized, scalable, and globally inspired flatbread menus that cater to the evolving consumer preferences for healthy, sustainable, and diverse foods.
