Greggs, a United Kingdom-based bakery chain that offers a range of delicious savory products that run the gamut from sandwiches to sausage rolls, is now preparing to offer a delicious vegan flatbread that makes use of meat-free tandoori chicken replacement along with the noticeable tang of mango chutney, a creamy touch of vegan tandoori mayonnaise, cucumber and salad.
The vegan tandoori chicken flatbread has already been launched in a number of stores across the U.K. but can also be ordered online through the Just Eat app.
While it's no surprise that vegan food is a growing market, the fact of the matter is that a diversity of flavor profiles is essential to maintaining the health and vibrance of this ever-important sector, which is where the introduction of a product like meat-free tandoori chicken can hold great importance and promise.
Image Credit: Greggs
Key Themes Behind This Trend
- Vegan Meat Replacements
- The use of innovative meat replacements that mimic the texture and flavor of meat in vegan food products presents a disruptive innovation opportunity for the food industry.
- Bold Flavor Profiles in Vegan Food
- The introduction of new and unique flavor profiles, such as tandoori chicken replacement in vegan food products, presents a disruptive innovation opportunity for the food industry.
- Online Food Ordering
- The increasing popularity of online food ordering apps presents a disruptive innovation opportunity for the food industry to increase its reach and accessibility.
Where This Applies
- Plant-based Food
- As more consumers adopt a plant-based diet, the plant-based food industry presents a disruptive innovation opportunity to offer innovative and diverse meat replacements with unique flavor profiles.
- Fast Food
- The fast food industry presents a disruptive innovation opportunity to incorporate more plant-based and innovative meat replacement products into their menus to appeal to a wider range of consumers.
- Food Delivery
- With the increasing popularity of online food ordering, the food delivery industry presents a disruptive innovation opportunity for businesses to expand their reach and offer a wider range of products through online platforms.
