The new lineup of Duerr’s jams and marmalades have been unveiled by the UK-based brand alongside vibrant, artistic packaging that allows each one make a visual statement on store shelves.
The marmalades are made using Seville oranges and come in four varieties including thick cut, fine cut, half sugar and Manchester marmalade. The jams come four new flavors including Strawberry & Elderflower, Blueberry & Lime, Ginger & Honey and Raspberry & Orange, which are all suitable for coeliacs, vegans and vegetarians.
Each of the new Duerr’s jams and marmalades are emblazoned with artwork by Manchester-based artists, which was explained by Sales and Marketing Director at F. Duerr & Sons Richard Duerr who said, "We pride ourselves on making delicious jams and marmalades which are full of flavour, in the city we love. So, in celebration of Manchester’s vibrancy and creativity, we have collaborated with local artists on the development of our new packaging to introduce a standout range of preserves to shelves. Our newly designed jars and unique flavor combinations provide us with a strong opportunity to increase sales across a broad age range with engaging and exciting products in what is typically a traditional category.’’
What Makes This Trend Stand Out
- Artistic Packaging
- Brands can collaborate with local artists to create visually appealing and unique product packaging to stand out on shelves.
- Alternative Flavors
- Companies can introduce unique flavor combinations to traditional food categories to attract a wider and diverse consumer base.
- Vegan and Gluten-free Options
- Offering vegan and gluten-free options for food products can appeal to health-conscious consumers, vegans, and those with dietary restrictions.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can collaborate with artists to create unique packaging and offer alternative flavors and dietary options for consumers.
- Art
- Artists can collaborate with companies to create unique and visually appealing product packaging, creating a new revenue stream for artists.
- Retail
- The retail industry can benefit from stocking visually appealing and unique products with alternative flavor options to attract a wider consumer base.
