South American company Tulipán updates its condom packaging with the help of advertising agency BBDO Argentina. The new design is quite creative and it sends a powerful message as it attempts to promote consensual sex. The box is limited edition and it will be distributed for free at participating bars in Buenos Aires.
The innovative spark in the condom packaging comes from its opening mechanism. The campaign is deeply concerned with promoting sexual consent and, as a result, the limited edition contraceptive box can only be opened if both parties want to engage in intercourse. That is, Tulipán's box can be opened with four hands. Not only is the initative interesting and interactive, but the way it is executed also embellishes amplifies its effect and puts it to the forefront.