Derby-Celebrating Ice Creams

The Graeter's Brown Butter Bourbon Pecan Ice Cream is Indulgent

The Graeter's Brown Butter Bourbon Pecan Ice Cream is the latest frozen dessert flavor from the brand that will provide consumers with a tasty option to indulge in this spring.

The ice cream has been made available just in time for the Kentucky Derby and features a flavor that is distinctly inspired by popular southern recipes. The ice cream is made with premium ingredients and flavors to make it a rich, creamy dessert that is ideal for enjoyment alongside the Kentucky Derby festivities.

The Graeter's Brown Butter Bourbon Pecan Ice Cream was launched April 15 and can be found at any one of the 55 Grater's scoop shop locations. It can also be purchased directly form the brand via its website for those without a scoop shop nearby.

Southern-inspired Ice Cream
Developing unique and flavorful ice cream inspired by regional cuisine can attract consumers looking for novel dessert options.
Seasonal Ice Cream Launches
Releasing limited edition ice cream flavors tied to holidays or events can create buzz and a sense of urgency among consumers.
Direct-to-consumer Model
Offering online purchasing options for consumers outside of brick-and-mortar locations can expand a brand's reach and accessibility.

Sectors Adopting This

Ice Cream
Innovating and experimenting with ingredients and flavors to create unique, seasonal ice cream releases can differentiate brands and attract more customers.
Retail
Partnering with ice cream brands to sell seasonal flavors or offering exclusive flavors in-store can drive sales and increase foot traffic.
E-commerce
Creating an e-commerce platform for food and beverage purchases can enable brands to reach a wider audience and expand their sales channels.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 28%
Freshness 8%