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POUNDS' Branding and Packaging Avoids Common Cliches

 - Apr 26, 2019
References: pentagram & designtaxi
POUNDS by Snoop Dogg is a line of glass pipes and smoking accessories that are designed to elevate the smoking experience and support the Leafs By Snoop line of marijuana-based products. The product branding and packaging was intentionally created to avoid common cliches of cannabis culture, offering a fresh perspective for novice and experienced consumers alike.

As the products available from POUNDS naturally complement Leafs By Snoop, Pentagram built on the identity it previously created for Snoop Dogg's line and created a new message and look that can be carried forward. Notably, the name of the brand plays off of the "LBS" monogram of Leafs By Snoop.

Some of the products offered by POUNDS include water pipes with names like Mothership and Starship.