KFC has created its fair share of marketing campaigns and unconventional products and for its latest stunt, it created an Etsy account that is selling a limited-edition run of cross-stitch patterns. As odd as this may seem for the fried chicken chain, the unique campaign is all about celebrating handmade goods, including crafts and its own hand-breaded chicken alike.
The quirky cross-stitch patterns incorporate mascots, chicken motifs and sayings such as "When I Die, I Want to Be Hand Breaded and Fried." All proceeds from these KFC cross-stitch patterns will go towards supporting The KFC Foundation.
Those who buy one of the patterns and complete a cross-stitch craft have the chance to receive a free family meal by sharing their finished creation online along with the #KFCHandmade hashtag.
What's Driving This Trend
- Craft Revival
- Leverage the resurgence of crafting and handmade goods to create unique marketing campaigns and products that resonate with consumers.
- Brand Collaboration
- Partner with unexpected brands to create limited-edition collaborations that generate buzz and attract new customers.
- Social Media Incentives
- Encourage user-generated content and social media sharing by offering rewards or incentives for customers who engage with your brand online.
Who This Affects Most
- QSR (quick Service Restaurants)
- Embrace creative and unconventional marketing strategies to stand out in the highly competitive QSR industry.
- Craft and DIY
- Tap into the growing popularity of crafts and DIY projects by creating products and experiences that cater to this market.
- E-commerce and Online Marketplaces
- Capitalize on the digital realm by selling unique products and collaborating with brands through popular e-commerce platforms like Etsy.
