KFC has created its fair share of marketing campaigns and unconventional products and for its latest stunt, it created an Etsy account that is selling a limited-edition run of cross-stitch patterns. As odd as this may seem for the fried chicken chain, the unique campaign is all about celebrating handmade goods, including crafts and its own hand-breaded chicken alike.
The quirky cross-stitch patterns incorporate mascots, chicken motifs and sayings such as "When I Die, I Want to Be Hand Breaded and Fried." All proceeds from these KFC cross-stitch patterns will go towards supporting The KFC Foundation.
Those who buy one of the patterns and complete a cross-stitch craft have the chance to receive a free family meal by sharing their finished creation online along with the #KFCHandmade hashtag.