M&M's new arrivals are inspired by international cuisines and boast flavor profiles that include Mexican Jalapeno, English Toffee and Thai Coconut.
Consumers are invited to vote for their favorite flavor combination on social media using specific hashtags -- the flavor with the most votes will be added to the iconic chocolate brand's rotation. In addition to this exciting release, M&M's is hosting a Toronto-based pop-up that's inspired by the three unique countries that served as inspiration for the flavors. According to the brand, guests will be "transported to the coconut tree filled beaches of Thailand, the sunshine of Mexico, and Britain's famous London Eye."
At the event, which is located at the city's Union Station, guests will be invited to see some of the branded merchandise, in addition to testing out the new flavors.