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Celebratory Unicorn-Themed Baked Goods

These Walmart Marketside Desserts Mark National Unicorn Day

— April 10, 2019 — Lifestyle
A new collection of Walmart Marketside desserts have been unveiled by the retailer to mark National Unicorn Day (April 9) in a fun, delicious way.

The sweet treats all feature a unicorn-themed profile that is achieved using bright colors and tasty decorations to make them as fun to look at as they are to eat. The collection includes the Unicorn Cupcakes, Unicorn Torte, Unicorn Birthday cakes and the Dunk 'N Crunch with Unicorn Frosting, which are each indulgently crafted with consumers of all age ranges in mind.

The unicorn-themed Walmart Marketside desserts speak to the rising prevalence of unicorn food varieties as consumers seek out fantastical ways to indulge their sweet tooth with vibrant edibles.


Image Credit: Walmart
Trend Themes
1. Unicorn Food Varieties - The increasing popularity of unicorn-themed food and desserts indicate an opportunity to capitalize on the trend and create new playful and colorful food products.
2. Fantastical Dessert Designs - The use of bright colors and creative decorations in desserts presents an opportunity to disrupt traditional dessert design and create new fun and imaginative baked goods.
3. National Food Holidays - The creation of food products and related marketing campaigns around national food holidays such as National Unicorn Day can help businesses attract and engage consumers with products that resonate with current trends.
Industry Implications
1. Food and Beverage Retail - Food retailer businesses can leverage the increasing demand for unicorn-themed food and desserts to expand their product offerings and attract new customers.
2. Bakery - Bakeries can capitalize on the trend of fantastical dessert designs by creating visually striking and delicious baked goods that showcase their unique creativity and push the limits of traditional pastry making.
3. Marketing and Branding - Marketing and branding agencies can help businesses identify and leverage opportunities offered by national food holidays and create impactful campaigns that increase brand awareness and customer engagement.
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