Givenchy Engages Travellers Through an Immersive Activation

 - Apr 2, 2019
References: givenchy & trbusiness
The Tom Bradley International Terminal in Los Angeles is accented by a luxury-focused makeup pop-up by Givenchy. The traveler-friendly retail activation is definitely one of noteworthiness as it engages consumers who are waiting for a flight, offering them not only a way to kill the time but also introducing them to high-quality premium products.

Givenchy's makeup pop-up is expected to "strengthen the desirability and attractiveness of [the label's] cosmetics within the market." The temporary retail set-up boasts a few engaging touchpoints, a beauty consultation service, as well as a photo booth that incorporates halo lighting.

The makeup pop-up is built in partnership with production agency Bloommiami. The aesthetics of the shop are made to be extremely compact and the demeanor is tied exceptionally well to the agenda of the traveler.

Photo Credits: Fotobaby