Fans of Guerlain can now experience a virtual try-on of the brand's products thanks to a new experience powered by technology from VOIR. The augmented reality experience gives people the chance to try on a range of different makeup products in a matter of minutes, without having to fuss with any mess.
With proprietary 3D rendering from VOIR, the experience gives consumers a digital experience that parallels the way that they would ordinarily test various makeup products in-store. Some of the products that can be virtually trialed on one's face include Guerlain's L'Essentiel foundation and Terracotta.
At the start of the month, Guerlain launched new shades for its Rouge G Lipstick, which can already be virtually modeled by those with the VOIR app or visiting a Guerlain retailer with an in-store iPad.
What's Driving This Trend
- AR Makeup Try-on
- The rise of AR makeup try-on apps presents an opportunity for beauty brands to offer virtual experiences that allow consumers to try products without physical interaction.
- Virtual Product Testing
- Virtual product testing through AR technology provides an innovative solution for consumers to explore and experiment with different makeup items, enhancing the shopping experience.
- Enhanced Visualizations
- The development of enhanced visualizations in AR makeup discovery apps enables consumers to accurately preview and assess various makeup products before making a purchase, leading to increased customer satisfaction.
Who This Affects Most
- Beauty
- The beauty industry can leverage AR makeup try-on apps to transform the way consumers shop for and experience different cosmetic products, creating a more engaging and personalized customer journey.
- Technology
- Advancements in AR technology for virtual product testing present a disruptive innovation opportunity for the technology industry to further enhance digital experiences and drive consumer adoption.
- Retail
- The retail industry can integrate AR makeup discovery apps into physical stores to provide customers with a seamless omnichannel shopping experience, bridging the gap between online and in-store purchases.
