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High-End Alcohol Alternative Refreshments

The New Shloer Spritzed and Pressed Drinks are Tasty

— April 6, 2019 — Lifestyle
The Shloer Spritzed and Pressed drink varieties have been unveiled by the SHS Drinks-owned brand as a lineup of refreshments that are positioned as an alternative to alcohol for consumers cutting down or eliminating it from their lifestyle.

The Spritzed collection of drinks comes in three flavor options including Grapefruit & Mint, Bitter Orange and Bitter Lemon & Lime, while the Pressed lineup includes Strawberry & Lime, Mixed Berries and Rhubarb & Apple. Each one of the drinks are flavorful and packaged in a way that makes them a discreet option to incorporate into social gatherings in favor of traditional refreshments.

Head of Soft Drink at SHS Drinks Nick White spoke about the new drinks saying, "The launches of Spritzed and Pressed mark a watershed for Shloer: these are the biggest developments that the brand has ever undertaken and herald a new dawn. Shloer is all about sharing – be that sharing a drink or sharing the good times; our new ranges take that thought and expand it into additional alcohol-alternative situations."
Trend Themes
1. Alcohol Alternative Drinks - More brands are offering non-alcoholic drinks as an alternative to traditional alcoholic beverages.
2. Flavored Refreshments - Flavorful non-alcoholic spritzed and pressed drinks are becoming popular as a healthier and discreet option for social gatherings.
3. Package Innovation - Brands are developing packaging that makes non-alcoholic drinks a more socially acceptable and attractive option for consumers.
Industry Implications
1. Beverage Industry - Beverage companies can benefit from creating or expanding their line of non-alcoholic drinks to meet the increasing demand of health-conscious consumers.
2. Hospitality Industry - Hotels, restaurants, and bars can offer more sophisticated non-alcoholic drink options to cater to the growing population of sober and health-conscious consumers.
3. Packaging Industry - Packaging companies can explore ways to innovate and make non-alcoholic drinks more attractive and convenient for on-the-go consumers and social gatherings.
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