Rustic cafes are appealing to consumers due to their ultra-cozy interiors and promise of hot beverages. However, one can experiment with this template and further tailor it to fit a more niche demographic. This is exactly what Hiroshi Sawada — a " barista and master latte art master from Japan," does with Sawada Coffee NYC.
Finding an untapped motif in the category of rustic cafes, the entrepreneur infuses its business with elements that nod to streetwear and skateboarding culture. While the walls are adorned with graphic-infused skate decks, the coffee machines are adorned with stickers that nod to popular contemporary streetwear labels like PALACE and Air Jordan. In addition, some of the cafe's dishware — like the modern pot, boast shout-outs to Supreme on the handle.
Photo Credits: Eddie Lee