The new Jägermeister Ice Cold Promotional Pack has been announced in the UK as an interactive packaging design that will require consumers to place the bottle in subzero conditions to reveal contest entry codes.
The bottle is specially branded and requires the consumer to place it in the freezer to reveal their special code for entering online in order to claim their special prize. This helps to infuse a touch of fun into the consumption experience, while also rewarding consumers for their purchase which is sure to come as a delight to many shoppers.
Jägermeister Trade Marketing Manager Giles Mountford spoke on the new Jägermeister Ice Cold Promotional Pack saying, "It’s incredibly important to us at Jägermeister that consumers understand how to best enjoy the product. The new Ice Cold pack has been designed to educate our fans in an engaging way – only revealing the promotional codes when it hits the ideal serving temperature. The convenience channel is a key sector for Jägermeister, with the brand outperforming the wider category, so we’re really pleased to launch an exclusive pack offering added value and something unique to both the retailer and of course, shoppers.”
Key Themes Behind This Trend
- Interactive Packaging
- Brands can create interactive packaging designs that require consumers to take specific actions, resulting in a more engaging consumer experience.
- Rewarding Consumer Engagement
- Creating promotions that reward consumers for their engagement in unique and creative ways can help to grow brand loyalty.
- Educational Packaging
- Packaging designs that educate consumers on the best way to enjoy a product can strengthen brand image and increase product knowledge among consumers.
Where This Applies
- Alcohol Industry
- Brands in the alcohol industry can create unique and engaging promotional packaging designs to stand out and attract consumers to their products.
- Packaging Industry
- The packaging industry can partner with brands to create customized and interactive packaging designs that offer added value to consumers and increase brand recognition.
- Retail Industry
- Brands can collaborate with retailers to launch exclusive packaging designs that offer added value to shoppers and increase sales in key sectors.
