The new Jägermeister Ice Cold Promotional Pack has been announced in the UK as an interactive packaging design that will require consumers to place the bottle in subzero conditions to reveal contest entry codes.
The bottle is specially branded and requires the consumer to place it in the freezer to reveal their special code for entering online in order to claim their special prize. This helps to infuse a touch of fun into the consumption experience, while also rewarding consumers for their purchase which is sure to come as a delight to many shoppers.
Jägermeister Trade Marketing Manager Giles Mountford spoke on the new Jägermeister Ice Cold Promotional Pack saying, "It’s incredibly important to us at Jägermeister that consumers understand how to best enjoy the product. The new Ice Cold pack has been designed to educate our fans in an engaging way – only revealing the promotional codes when it hits the ideal serving temperature. The convenience channel is a key sector for Jägermeister, with the brand outperforming the wider category, so we’re really pleased to launch an exclusive pack offering added value and something unique to both the retailer and of course, shoppers.”