Libations with a distinct depth of flavor are growing in popularity as consumers seek out alternatives to traditional offerings, so brands are taking note with new varieties like Smirnoff Infusions. Featuring a 23% ABV, the spirit comes in two flavor options including Raspberry, Rhubarb & Vanilla and Orange, Grapefruit & Bitters. Each of these flavors are perfect for use in a wide array of cocktails or can even be enjoyed on the rocks and straight up to maximize versatility.
Smirnoff Marketing Manager Sarah Shimmons explained the inspiration behind the new libations, saying, "Smirnoff Infusions is an exciting new addition to our portfolio in Great Britain, and looks to tap into the growing demand from consumers for great tasting drinks with a real depth of flavor. The process sees real fruits infused and distilled individually for the perfect amount of time to allow their natural flavors to be extracted. The resulting Spirit Drink is blended with Smirnoff No. 21 Vodka and crafted at 23% ABV, to ensure the perfect balance of natural and fruity flavors at the heart of the liquid, with good spirit cut-through.”