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Globally-Inspired Frozen Meals

The New Saffron Road Frozen Entrées are Traditionally Prepared

— April 6, 2019 — Lifestyle
The new lineup of Saffron Road frozen entrées have been unveiled by the brand as a globally inspired series of meals to pick up when looking for a way to enjoy the taste of international flavor without the need to do any cooking. Each of the meals are free from artificial ingredients including flavors, colors and preservatives, while each one is also gluten-free and certified halal.

The new Saffron Road frozen entrées lineup has four varieties in total including Vegetable Biryani, Coconut Curry Chicken with Basmati Rice, Madras Curry & Chicken Meatballs with Basmati Rice and Thai Style Green Curry with Chicken. The meals are priced at $4.99 each and are part of the growing frozen food market that is expanding on a global basis as consumers seek out easier ways to enjoy their favorite meals.
Trend Themes
1. Globally-inspired Frozen Meals - Opportunity for creating innovative frozen meals inspired by diverse international cuisines while paying special attention to the dietary and health needs of the consumers.
2. Clean Label Frozen Food - Development of clean label frozen food highlights an opportunity that aligns well with the growing interest in clean eating and transparency in food labeling.
3. Global Expansion of Frozen Food Market - The expansion of global frozen food market offers opportunities for creating a wide range of affordable and healthy meals that meet international and cultural tastes and preferences.
Industry Implications
1. Frozen Food Industry - Expansion and innovation in frozen food industry to cater to the needs of consumers looking for affordable healthy meals that offer international flavor and convenience.
2. Halal Food Industry - The halal food industry is an emerging trend that presents opportunities for companies to develop halal-certified food products that cater to the dietary needs of Muslim consumers who adhere to halal food laws.
3. Gluten-free Food Industry - Growth in the gluten-free market presents significant opportunities for companies to create affordable and delicious gluten-free frozen options that appeal to consumers with celiac disease, gluten intolerance, or those looking for healthier food alternatives.
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