Bettr Bowl meals have been created by Avatar Natural Foods as a series of frozen meal options for consumers to pick up when searching for a convenient, balanced meal option that won't break the bank. The meals are characterized by their foodie-inspired recipes that will delight consumers with their wholesome recipes that have no hydrogenated oils, fillers, added sugars, corn syrup or preservatives in the mix. The meals also have sodium-conscious recipes to ensure they won't overload a person with too much salt and can be quickly prepared in the microwave in just three-minutes.
The Bettr Bowl meals are available now for purchase at ALDI in the US where shoppers can pick them up in the Birria Rice Bowl and Chipotle Chicken Bowl varieties for $3.99 each.
Image Credit: Avatar Natural Foods
Key Themes Behind This Trend
- Health-conscious Convenience Foods
- Offering sodium-conscious and filler-free meal options reflects a growing consumer demand for healthier convenience food products.
- Affordable Gourmet Frozen Meals
- Providing budget-friendly, gourmet-inspired frozen meals can cater to customers seeking restaurant-quality food experiences at home.
- Microwave-ready Meal Solutions
- Developing three-minute microwaveable meals presents an opportunity to appeal to busy consumers desiring quick and nutritious dining options.
Where This Applies
- Frozen Food Industry
- Innovations such as foodies-inspired, sodium-conscious frozen meals are transforming the landscape of the frozen food market.
- Retail Grocery
- Supermarkets like ALDI can attract health-conscious consumers by stocking affordable and wholesome meal options like Bettr Bowl meals.
- Health Food Products
- Introducing free-from foods that exclude common additives like hydrogenated oils and corn syrup aligns with growing trends in the health food sector.
